Hi, I'm Fatemeh "Medya" Asgharian.
I am a User Experience Strategic Designer with a deep passion for understanding how technology and AI impacts people’s behavior and influences their habits.
Some of the work I'm most proud of.
BANK AI
Mobile banking app that gives users smart, helpful financial insights without being complicated. Designed with a user-first mindset, this project combined AI and clean design to help people manage money more easily.
My Contributions
I was the Lead of User Experience Design
Main Goal
Smarter Banking
with AI
IDEATELIVE - AI
IdeateLive – AI
Simplifies Event Planning
IdeateLive helps users brainstorm and plan events using AI. I focused on making it easier to get started, plan clearly, and feel confident using the platform whether you’re planning a big conference or a small meetup.
My Contributions
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Co-led research planning and and independently led interviews
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Conducted competitive analysis and user flows
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Designed end-to-end UX from planning phase to brainstorming tools
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Created mid- to high-fidelity prototypes
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Contributed to UI and interaction decisions
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Delivered final design presentations to the client
Main Goal
Enhancing the brainstorming event preparation experience
Finch 3d - Centerline Guide
Finch 3D helps architects design using AI, but beginners struggle with errors. This project focuses on one clear purpose at a time, providing step-by-step guidance to plan, identify mistakes early, and correct them. The goal is to build confidence, improve problem-solving, and strengthen design thinking.
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User research and heuristic analysis
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UX design and interaction flow improvements
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UI refinement with clear visual guidance
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Concept prototyping for AI-enhanced assistance
My Contributions
Improve the UI design and make the overall design process significantly easier by rethinking and restructuring the system architecture
Main Goal
How to start to design without stock with errors
CALENDER FAMILY
FAMILY PLANNER
Make family coordination effortless
Our website is designed to simplify family life by helping parents coordinate schedules, tasks, and grocery shopping all in one place. Unlike complex, feature-heavy apps, we focus on what families really need: clarity, collaboration, and real-time updates.
My Contributions
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Conducting user research, redesigning a family organizer MVP for clarity and collaboration, and creating a simple interface with multi-user updates and real-time grocery tracking.
Main Goal
Make family schedules, tasks, and grocery updates simple, clear, and collaborative.
Expanding creativity, one vision at a time.
Agile Methodology
Human experience design
Figma
Framer
Html &Css
JavaScript
3DSoftwares
Nice to meet you.
I’m a Toronto-based Product & UX Designer with a Master’s in Design.
My multicultural background has shaped a deep understanding of human behavior, which I bring into every design decision balancing empathy with clarity and purpose.
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I’m known for being organized, reliable, and consistently delivering high-quality work often ahead of schedule.
Teammates describe me as thoughtful, dependable, and always ready to lend support.
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That’s me! Still learning, always listening, and doing my best to make things better through design.
